/ ethos
elsewhere grew from a lifelong obsession with skincare and a fascination with the intelligence of living systems.
I created the brand because I couldn’t find skincare that I loved. I wanted more from organic skincare: more intelligence, more ambition and formulas designed to deliver powerful, long-term results.
Skin is alive, responsive and continually renewing. elsewhere works with that biology, combining potent organic botanicals with scientifically informed actives to deliver deep hydration, support regeneration and leave skin smoother, plumper and more resilient over time.
Organic at its roots. Transformative by design.
/ founder
Nature was never something separate from me. I grew up around my aunt and uncle’s wildlife sanctuary, helping to care for seals, foxes, badgers and owls. I joined Greenpeace at seven and organised fundraisers for the Amazon at primary school.
I loved skincare for the most direct reason: I wanted to look better. I have never believed that desire is shallow, or that it must sit apart from ethics.
When I discovered The Body Shop at eleven, it felt radical. Anita Roddick showed me that a business could care deeply about animals and the environment while creating products people genuinely desired. Beauty, pleasure, efficacy and environmental responsibility could coexist.
That idea stayed with me through years of filmmaking, visual art and working on organic farms in Australia. Along the way, psychedelic ways of seeing deepened my sense of nature as alive, interconnected and full of intelligence.
Eventually, curiosity became practice. I trained in organic skincare formulation so that I could create from first principles, question every ingredient and make the products I wished existed (but didn’t).
/ design
elsewhere was conceived at the meeting point of skincare, science and visual culture: something as compelling to look at and hold as it is to use.
Working across geometry, colour and type, designer Paul Flack gave elsewhere its visual world: bold, graphic and subtly psychedelic. His design draws on nature as a complex, intelligent living system, rather than using it as a decorative motif.
Design is integral to how a product makes you feel before you even open the jar. Every element is intended to be desirable, from Paul’s distinctive graphic language to the weight of the amber glass.
The packaging also reflects the values behind the formulas: protective glass, biodegradable labels, environmentally responsible inks and no unnecessary outer cartons.
Skincare can be effective, ethical and beautiful. There is no reason to choose.
/ why elsewhere?
Many years ago, in the corner of an antique shop, I found a book called The Voices of Time: a collection of essays exploring time through science and the humanities.
One idea stayed with me. In space-time, there are three regions: the past, the future and elsewhere. Elsewhere is not imaginary. It is a region that exists outside both.
I found that profoundly freeing: the idea of a place not defined by what has already happened or by what is expected to come next.
That feeling became the name. A space outside received ideas, imposed timelines and predetermined ways of doing things. Somewhere with the freedom to imagine differently.
elsewhere is more than a skincare brand. It is a refusal to accept that the future is already fixed.
I’d rather be elsewhere. Maybe you would too.
/ products
A potent regenerative cream for mature and maturing skin.
Made with eco marine algae to support collagen synthesis, sea buckthorn CO₂ extract to promote cellular regeneration, elasticity, and hydration, and carrot CO₂ extract to support repair and firmness.
Formulated in a lamellar cream structure and balanced at a pH that supports the naturally acidic environment of mature skin and its microbiome, the formula integrates with the skin barrier to support hydration, softness, and long-term skin quality.
With regular use, skin feels deeply hydrated, plump and soft. Regeneration is supported over time.
30g or 60g.
Prepared in small batches and shipped the following Monday.
Currently in reformulation
The gel is evolving. I’m developing its next iteration with ectoin, N-acetyl glucosamine and plant-derived phytoglycogen, building on its hyaluronic acid foundation to create a more advanced approach to hydration, skin regeneration and resilience.
It will return when formulation and testing are complete.
A lightweight, intensely hydrating gel formulated to support hydration, regeneration and healthy skin over time.
With 1.5% plant-based hyaluronic acid, the gel delivers sustained hydration and visible plumping, helping skin feel smoother, more toned and better supported as it changes over time.
30g
The next duo is taking shape
The complete Regeneration Formula: Duo will return when the newly reformulated gel is ready.
The gel is evolving with ectoin, N-acetyl glucosamine and plant-derived phytoglycogen, building on its hyaluronic acid foundation to deliver deep, lasting hydration while supporting skin regeneration and resilience.
Regeneration Formula: Cream combines eco marine algae with sea buckthorn and carrot CO₂ extracts in a lamellar structure designed to replenish the skin with lasting moisture and support elasticity, softness and long-term skin quality.
Layered together, the gel and cream create a complete two-step ritual that leaves skin deeply hydrated, plumper, smoother and more resilient over time.
Join the list for first access when the Duo returns.
2 x 30g jars